How The Square Bar was born.
We spend most of our time outdoors, in the Alps, on the trails, and anywhere we can be outside. Along the way, we kept searching for a protein bar we actually wanted to eat, but everything felt too processed, too complicated, and too far from real food. So we started making our own at home, using simple and honest ingredients. What began as something for ourselves quickly became something we shared with friends and then with anyone who loves sports, the outdoors, and fueling their body with real food.
Real food. Simple shape. Nothing unnecessary.